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https://hdl.handle.net/2440/1190
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Type: | Journal article |
Title: | Country of origin perception and industrial purchase decision-making in New Zealand |
Author: | Chetty, S. Dzever, S. Quester, P. |
Citation: | Journal of Purchasing and Supply Management, 1999; 5(3):185-196 |
Publisher: | Elsevier BV |
Issue Date: | 1999 |
ISSN: | 0969-7012 |
Statement of Responsibility: | Sylvie Chetty, Sam Dzever, Pascale Quester |
Abstract: | This paper focuses on the impact of country of origin (COO) factors on New Zealand purchasing managers' perceptions of two categories of industrial products, namely machine tools and component parts. These products are from 17 countries which are categorised in three kinds, namely developed, newly industrialised and industrialising countries. In this study a distinction is also made between country of design and country of assembly. Despite the debate that COO effects may no longer be clearly delineated because of globalisation of markets and outsourcing, this study confirms the importance of COO in industrial purchase decision-making by managers in New Zealand. © 1999 Elsevier Science Ltd. All rights reserved. |
DOI: | 10.1016/S0969-7012(99)00025-8 |
Published version: | http://dx.doi.org/10.1016/s0969-7012(99)00025-8 |
Appears in Collections: | Aurora harvest 2 Business School publications |
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