Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/1204
Type: | Journal article |
Title: | Exploring the curious demand for athletes with controversial images: A review of anti-hero product endorsement advertising |
Author: | Burton, R. Farrelly, F. Quester, P. |
Citation: | International Journal of Sports Marketing and Sponsorship, 2001; 2(4):315-330 |
Publisher: | Winthrop Publications Ltd |
Issue Date: | 2001 |
ISSN: | 1464-6668 |
Statement of Responsibility: | Rick Burton, Francis John Farrelly and Pascale G. Quester. |
Description (link): | http://www.imrpublications.com/journal-landing.aspx?volno=2&no=4 |
Appears in Collections: | Aurora harvest 2 Business School publications |
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