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Adelaide Research & Scholarship
Adelaide Research & Scholarship
Browsing "Business School" by Author Bal, C.
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Showing results 1 to 9 of 9
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Issue Date
Title
Author(s)
2010
Emotions and sponsorship - A key to global effectiveness? A comparative study of Australia and France
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Ratten, V.
2008
Emotions and sponsorship marketing. Toward a better understanding of sponsorship persuasion process
Bal, C.
;
Steyer, A.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009
Event-related emotions: A key metric to assess sponsorship effectiveness
Bal, C.
;
Quester, P.
;
Plewa, C.
2008
Measuring the influence of emotions on attitude toward sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Australia and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W)
2009
Quand félicité rime avec efficacité: étude de l'influence de la valence émotionnelle sur la mémorisation des sponsors
Bal, C.
;
Quester, P.
;
Plewa, C.
;
Steyer, A.
;
AFM Conference (2009 : London, United Kingdom)
2012
Sport sponsorship: definitions and objectives
Quester, P.
;
Bal, C.
;
Robinson, L.
;
Chelladurai, P.
;
Bodet, G.
;
Downward, P.
2011
We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport events
Bal, C.
;
Quester, P.G.
;
Plewa, C.
2009
We play the same game, but do we share the same passion? A comparison of French and Australian emotional rections during sport events
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)
2009
When happiness rhymes with sponsorship effectiveness: An investigation into how emotional valence influences sponsor memorisation
Bal, C.
;
Quester, P.
;
Plewa, C.
;
ANZMAC Conference (2009 : Melbourne, Australia)