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Browsing "Business School" by Author Quester, P.

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PreviewIssue DateTitleAuthor(s)
2005A collaborative interest model of relational coordination and empirical resultsMedlin, C.; Aurifeille, J.; Quester, P.
2001A collaborative interest model of relational coordination: Examining relational norms as actor bondsMedlin, C.; Quester, P.; Hakansson, H.; Solberg, C.; Huemer, L.; Annual Industrial Marketing & Purchasing Conference (17th : 2001 : Oslo, Norway)
2006A consumer-based method for retailer equity measurement: results of an empirical studyPappu, R.; Quester, P.
1999A Cross-Cultural Study of Juvenile Response to Anti-Smoking AdvertisementsQuester, P.
2008A dyadic study of "champions" in univeristy-industry relationshipsPlewa, C.; Quester, P.
2004A new model of fan loyalty: Emotionally bonded involvementArgus, K.; Farrelly, F.; Quester, P.; Wiley, J.; Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2000A resource-based view of sponsorship management and implementation - resource identification and categorisationFarrelly, F.; Fahy, J.; Quester, P.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
1996A study of accredited and unaccredited Australian advertising agenciesQuester, P.
2009A value-based perspective of market orientation and customer serviceChen, S.; Quester, P.
2000Acculturation and consumer behaviour: The case of Chinese Australian consumersQuester, P.; Karunaratna, A.; Chong, I.; O'Cass, A.; ANZMAC (2000 : Gold Coast, Australia)
2001Advertising and promotion leverage on arts sponsorship effectivenessQuester, P.; Thompson, B.
2000An empirical test of a model of relational norms and relationship performanceMedlin, C.; Aurifeille, J.; Quester, P.; Parvatiyar, A.; Sheth, J.; Research Conference on Relationship Marketing (5th : 2000 : Atlanta, Geaorgia, USA)
1998Antecedents of Anti-Smoking Advertisements' Effectiveness: A Bi-Cultural StudyQuester, P.
1996Asian Students: Their Experiences and Perceptions of Australian Universities.Quester, P.; Wilkinson, J.; Mahara, A.
2001Attitudinal effects of combined sponsorship and sponsor's prominence on basketball in EuropeLardinoit, T.; Quester, P.
2001Australian Chinese consumers: Does acculturation affect consumer decision making?Quester, P.; Karunaratna, A.; Chong, I.
2010Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performancesBeverland, M.; Farrelly, F.; Quester, P.
1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effectsQuester, P.
1997Balance in Analysing Open-Ended Questions: How to Yield Richer InformationDion, E.; Quester, P.
2007Birds of a feather flock together ... definition, role and measure of congruence: An application to sponsorshipFleck, N.; Quester, P.
Showing results 1 to 20 of 190  next >