Adelaide Research & Scholarship
Browsing "Business School" by Author Quester, P.G.
Showing results 1 to 7 of 7
Preview | Issue Date | Title | Author(s) |
| 2018 | Advertisement typicality: a longitudinal experiment: can sponsors transfer the image of a sporting event to their brand? | Mazodier, M.; Corsi, A.M.; Quester, P.G. |
| 1996 | Consumers' perceptions of sponsorship sources: a case study of mistaken identity | Quester, P.G. |
| 2002 | Global vs international involvement-based segmentation: a cross-national exploratory study | Aurifeille, J.M.; Quester, P.G.; Lockshin, L.; Spawton, T. |
| 2016 | Grassroots sports: achieving corporate social responsibility through sponsorship | Mazodier, M.; Plewa, C.; Palmer, K.; Quester, P.G.; Chadwick, S.; Chanavat, N.; Desbordes, M. |
| 1999 | Investigating situational effects in wine consumption: a means-end approach | Aurifeill, J.M.; Quester, P.G.; Hall, J.; Lockshin, L. |
| 2011 | We play the same game but do we share the same passion? A comparison of French and Australian emotional reactions during sport events | Bal, C.; Quester, P.G.; Plewa, C. |
| 2016 | Which sport sponsorships most impact sponsor CSR image? | Plewa, C.; Carrillat, F.A.; Mazodier, M.; Quester, P.G. |