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Results 1-10 of 31 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2012
Sport sponsorship: definitions and objectives
Quester, P.
;
Bal, C.
;
Robinson, L.
;
Chelladurai, P.
;
Bodet, G.
;
Downward, P.
2014
Corporate volunteering: developing CSR image with internal and external benefits
Johnson, C.R.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Newell, A.P.
2011
Co-branding: when mixing images and metaphors can deliver better results
Quester, P.
;
Uncles, M.
2010
Decomposing country of origin for services: a conceptual model
Crouch, R.
;
Quester, P.
;
ANZMAC (2010 : Christchurch : New Zealand)
2013
Changing consumer perceptions of CSR image by communicating corporate volunteering involvement
Johnson, C.
;
Plewa, C.
;
Conduit, J.
;
Quester, P.
;
Karaosmanoğlu, E.
;
Elmadağ Ba, A.B.
;
European Marketing Academy Conference (4 Jun 2013 - 7 Jun 2013 : Istanbul, Turkey)
2010
Doing Well By Doing Good with Corporate Volunteering Programs
Johnson, C.
;
Quester, P.
;
Plewa, C.
;
Australian & New Zealand Marketing Academy Conference (2010 : University of Canterbury, Christchurch, New Zealand)
2014
The University of Adelaide student learning hub: a case study of education co-creation
Quester, P.
;
Backstrom, K.
;
Kovacevic, S.
;
Brook, H.
;
Fergie, D.
;
Maeorg, M.
;
Michell, D.
2014
The efficacy of grassroots sponsorship versus professional sponsorship to build brand equity: the role of property community involvement and altruistic motive attributions
Mazodier, M.
;
Quester, P.
;
Plewa, C.
;
Carrillat, F.
;
Hamilton, R.
;
Sa Vinhas, A.
;
2014 Summer Marketing Educators' Conference (AMA) (1 Aug 2014 - 3 Aug 2014 : San Francisco, CA)
2013
Determinants of community-based sponsorship impact on self-congruity
Quester, P.
;
Plewa, C.
;
Palmer, K.
;
Mazodier, M.
2017
Examining the effectiveness of fear appeals in prompting help-seeking: the case of at-risk gamblers
De Vos, S.
;
Crouch, R.
;
Quester, P.
;
Ilicic, J.
Discover
Author
8
Plewa, C.
5
Crouch, R.
5
Mazodier, M.
4
Tarabashkina, L.
3
Conduit, J.
3
Johnson, C.
2
Bal, C.
2
Chapman, K.
2
Miller, C.
2
Pappu, R.
.
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Subject
3
Australia
2
Advertising
2
innovation
2
Sponsorship
2
Sporting events
1
Adolescent
1
Advertising; attention capturing ...
1
alcohol consumption
1
Ambush marketing
1
Ambush marketing disclosure
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