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Issue Date
Title
Author(s)
2008
Une étude interculturelle des critères de choix d’un vin au restaurant
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2008
Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumers
Goodman, S.
;
World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2008
Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Mueller, S.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
A cross-cultural comparison of choice criteria for wine in restaurants
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
International comparison of consumer choice for wine: a twelve country comparison
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
Fensterseifer, J.
;
Ma, H.
;
d'Hauteville, F.
;
Sirieix, L.
;
Orth, U.
;
Casini, L.
;
Corsi, A.
;
Jaeger, S.
;
Danaher, P.
;
Brodie, R.
;
Olsen, J.
;
Thach, L.
;
Perrouty, J.
;
Goodwin, R.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
Influencers of consumer choice in the on-premise environment: more international comparisons
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
2008
Best-worst scaling: What it can do for research into venture capital decision-making
Xia, Z.
;
Seet, P.
;
Goodman, S.
;
SMU EDGE Conference ( 3rd : 2008 : Singapore)
2008
Complexity modelling in marketing: A look "under the hood" of the NBD
Habel, C.
;
Goodman, S.
2008
Consumer preferences of wine in Italy applying best-worst scaling
Casini, L.
;
Corsi, A.
;
Lockshin, L.
;
Cohen, E.
;
Goodman, S.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2008
Examining market segments and influencers of choice for wine using the Best-Worst choice method
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
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Author
7
Cohen, E.
7
Lockshin, L.
4
International Conference of the A...
3
d'Hauteville, F.
3
Sirieix, L.
2
Casini, L.
2
Corsi, A.
1
Brodie, R.
1
Danaher, P.
1
Fensterseifer, J.
.
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Subject
1
Agent based modelling
1
Best-Worst Scaling
1
Consumer behaviour
1
consumer choice of wine
1
Italy
1
NBD Model
1
Product attributes
1
segmentation
1
Wines