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Results 1-10 of 33 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2004
A proposed activity and outcome framework for marketing in the new economy
Goodman, S.
2008
Une étude interculturelle des critères de choix d’un vin au restaurant
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Congress of the French Marketing Association (24th : 2008 : Paris, France)
2004
What gives salespeople their competitive edge?
Hemphill, E.
;
Dubelaar, C.
;
Geursen, G.
;
Goodman, S.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2005
Interaction between the salesperson and customer: A framework for improving the sales outcome
Hemphill, E.
;
Dubelaar, C.
;
Goodman, S.
;
Geursen, G.
;
American Marketing Association Winter Educators Conference (2005 : San Antonio, USA)
2003
Competitive benefits: An outcome approach to marketing in the new economy
Goodman, S.
;
British Academy of Management Conference (2003 : Harrogate, U.K.)
2008
Wine Preferences and Market Segmentation:an application of the BEST:WORST Method to Italian consumers
Goodman, S.
;
World Congress of Vine and Wine (31st : 2008 : Verona, Italy)
2009
10 stances on positioning through the eyes of a marketer
Goodman, S.
2008
Is there more information in best worst choice data? Using the variance-covariance matrix to consider consumer heterogeneity
Mueller, S.
;
Rungie, C.
;
Goodman, S.
;
Lockshin, L.
;
Cohen, E.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
2003
A marketing activity framework for the new economy
Goodman, S.
;
British Academy of Management Conference (2003 : Harrogate, U.K.)
2008
A cross-cultural comparison of choice criteria for wine in restaurants
Cohen, E.
;
d'Hauteville, F.
;
Goodman, S.
;
Lockshin, L.
;
Sirieix, L.
;
International Conference of the Academy of Wine Business Research (4th : 2008 : Siena, Italy)
Discover
Author
12
Cohen, E.
11
Lockshin, L.
4
International Conference of the A...
4
Rungie, C.
3
Australia and New Zealand Marketi...
3
Casini, L.
3
Corsi, A.
3
d'Hauteville, F.
3
Jarvis, W.
3
Sirieix, L.
.
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Subject
4
Consumer behaviour
4
Wines
2
competitive benefit
2
Italy
2
Product attributes
1
adoption
1
Agent based modelling
1
Best-Worst Scaling
1
brand loyalty
1
Brands
.
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Date issued
5
2009
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2005
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2004
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2000