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Issue Date
Title
Author(s)
2004
The diffusion of style: a qualitative investigation of australian hip hop culture
Arthur, D.
;
Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.)
2011
The impact of rebranding on club member relationships
Plewa, C.
;
Lu, V.
;
Crouch, R.
;
Oly Ndubisi, N.
2005
Consumer-based brand equity: improving the measurement - empirical evidence
Pappu, R.
;
Quester, P.
;
Cooksey, R.
2006
Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
Pappu, R.
;
Quester, P.
2005
Effective marketing of small brands: niche positions, attribute loyalty and direct marketing
Jarvis, W.
;
Goodman, S.
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Author
2
Pappu, R.
2
Quester, P.
1
Arthur, D.
1
Australia and New Zealand Marketi...
1
Cooksey, R.
1
Crouch, R.
1
Goodman, S.
1
Jarvis, W.
1
Lu, V.
1
Oly Ndubisi, N.
.
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Subject
2
Australia
1
brand loyalty
1
Consumer behaviour
1
Customer loyalty
1
Customer satisfaction
1
Department stores
1
Diffusion
1
Ethnography
1
Fashion
1
Hip Hop
.
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Date issued
1
2011
1
2006
2
2005
1
2004