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https://hdl.handle.net/2440/133215
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Type: | Journal article |
Title: | Stillbirth in Australia 4: Breaking the Silence: Amplifying Public Awareness of Stillbirth in Australia |
Author: | Gordon, A. Chan, L. Andrews, C. Ludski, K. Mead, J. Brezler, L. Foord, C. Mansfield, J. Middleton, P. Flenady, V. Bauman, A. |
Citation: | Women and Birth, 2020; 33(6):526-530 |
Publisher: | Elsevier BV |
Issue Date: | 2020 |
ISSN: | 1871-5192 1878-1799 |
Statement of Responsibility: | Adrienne Gordona, Lillian Chan, Christine Andrews, Keren Ludski, Jacquelyn Mead, Leigh Brezler, Claire Foord, Justin Mansfield, Philippa Middleton, Vicki J. Flenady, Adrian Bauman |
Abstract: | Prevention of stillbirth remains one of the greatest challenges in modern maternity care. Despite this, public awareness is low and silence is common within families, the community and even healthcare professionals. Australian families and parent advocacy groups given a voice through the Senate Enquiry have made passionate and articulate calls for a national stillbirth awareness campaign. This fourth paper in the Stillbirth in Australia series outlines why stillbirth needs a national public awareness campaign; and provides an overview of good practice in the design, development and evaluation of public awareness campaigns. The cognitive and affective steps required to move from campaign awareness to action and eventually to stillbirth prevention are described. Using these best practice principles, learning from previous campaigns combined with close collaboration with aligned agencies and initiatives should assist a National Stillbirth Prevention Campaign to increase community awareness of stillbirth, help break the silence and contribute to stillbirth prevention across Australia. |
Keywords: | Stillbirth Public awareness Mass media Prevention |
Rights: | © 2021 Published by Elsevier Ltd on behalf of Australian College of Midwives. |
DOI: | 10.1016/j.wombi.2020.09.010 |
Grant ID: | http://purl.org/au-research/grants/nhmrc/1116640 |
Published version: | http://dx.doi.org/10.1016/j.wombi.2020.09.010 |
Appears in Collections: | Medicine publications |
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