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Issue Date
Title
Author(s)
2006
Process management: a vital cog in the value chain wheel
Kamineni, P.
;
Kamineni, R.
2002
Raising young consumers: Consumer socialization and parental style across cultures
Rose, G.
;
Dalakas, V.
;
Kropp, F.
;
Kamineni, R.
;
Broniarczyk, S.
;
Nakamoto, K.
;
32nd Annual Conference of the Association for Consumer Research (ACR) (11 Oct 2001 - 14 Oct 2001 : Austin, Texas)
2005
The next stage of psychographic segmentation: usage of enneagram
Kamineni, R.
2005
Localisation as a product strategy for transition economies in Asia: cases from China and India
Kamineni, R.
;
ANZMAC 2005 Conference (5 Dec 2005 - 7 Dec 2005 : Fremantle, Western Australia)
2003
Are consumer perceptions of a brand effected by materialism, gender and nationality?
Kamineni, R.
;
ANZMAC 2003 Conference (1 Dec 2003 - 3 Dec 2003 : Adelaide, SA)
2002
Bridging the entrepreneur educational and training gap in growing market sectors: a review of the IT industry in India
Kamineni, R.
;
Craig, J.
;
Lindsay, N.
;
Nieuwenhuizen, C.
;
Klandt, H.
;
11th Global IntEnt 2001 Conference (2 Jul 2001 - 4 Jul 2001 : Kruger, South Africa)
2000
The effect of materialism, gender and nationality on consumer perception of a high priced brand
Kamineni, R.
;
O'Cass, A.
;
ANZMAC 2000 Conference (28 Nov 2000 - 1 Dec 2000 : Gold Coast, Queensland)
2004
Spirituality and consumer behavior : concept and consequences
Kale, S.
;
Kamineni, R.
;
Munuera-Aleman, J.
;
33rd EMAC Conference (18 May 2004 - 21 May 2004 : Murcia, Spain)
2001
Using the enneagram for market segmentation
Kamineni, R.
;
Kale, S.
;
ANZMAC 2001 Conference (1 Dec 2001 - 5 Dec 2001 : Auckland, New Zealand)
2003
Marketing of religion in cyberspace
Kale, S.
;
Kamineni, R.
;
ANZMAC 2003 Conference (1 Dec 2003 - 3 Dec 2003 : Adelaide, SA)
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Author
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Nieuwenhuizen, C.
1
O'Cass, A.
1
Rose, G.
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Tsang, K.
.
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Consumer brand perception; materi...
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Consumer perceptions; materialism...
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Marketing in Asia; transition eco...
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