Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/29374
Type: | Conference paper |
Title: | New insights for managing sport sponsorship: Applying the resource based view of the firm |
Author: | Argus, K. Farrelly, F. Quester, P. |
Citation: | Proceedings of ANZMAC 2004: Marketing accountablities and responsibilities [online] / Jim Wiley and Peter Thirkell (eds.):pp. www1-www8 |
Part of: | ANZMAC 2004 conference Proceedings |
Publisher: | ANZMAC |
Publisher Place: | CD-ROM |
Issue Date: | 2004 |
ISBN: | 0475122143 |
Conference Name: | Australia and New Zealand Marketing Academy Conference (2004 : Wellington, N.Z.) |
Editor: | Wiley, J. |
Description: | Initially published as a CD-ROM. Has since been made available online. |
Published version: | http://pandora.nla.gov.au/pan/25410/20050805-0000/130.195.95.71_8081/WWW/ANZMAC2004/CDsite/authors.html |
Appears in Collections: | Aurora harvest 2 Business School publications |
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