Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/35332
Type: | Conference paper |
Title: | Using best-worst scaling surveys to assess customer wine purchasing decisions in small wineries |
Author: | Zucca, G. Cohen, E. Goodman, S. Lockshin, L. |
Citation: | Wine in the World, Conference II - Markets, Tourism and Globalisation, Florence, Italy. 8-10 June 2006 |
Publisher: | UniCeSV |
Publisher Place: | Florence, Italy |
Issue Date: | 2006 |
Conference Name: | Wine in the World Conference (2nd : 2006 : Florence, Italy) |
Editor: | Leonardo Casini, |
Appears in Collections: | Aurora harvest 6 Business School publications |
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