Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/45426
Type: | Conference paper |
Title: | Defining Authenticity: An Ethnographic Study of Australian Hip Hop |
Author: | Arthur, D. Quester, P. |
Citation: | Asia-Pacific Advances in Consumer Research Volume 7 / M.C. Lees, T. Davis and G. Gregory (eds.), pp. 112-113 |
Publisher: | Association for Consumer Research |
Issue Date: | 2006 |
Conference Name: | ACR Conference-Borderless Consumption : Sydney, Australia) |
Statement of Responsibility: | Damien Arthur and Pascale Quester |
Abstract: | Hip Hop scholars believe non-American forms of Hip Hop dilute the authenticity of a quintessential American culture. This ethnography of Australian Hip Hop identifies a number of forms of authenticity and authenticating practices. The predominantly ‘white’ sub-culture associates authenticity with being true to oneself. As a result, adopting brands associated with US Hip Hop reflects inauthenticity. However, American brands co-opted by US Hip Hoppers (but not associated directly with American Hip Hop per se) such as Ralph Lauren do convey authenticity within Australia if they reflect the self. Authenticity involves tension between self, local and global images. |
Description: | Special session abstract |
Rights: | © Association for Consumer Research |
Appears in Collections: | Aurora harvest Business School publications |
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