Please use this identifier to cite or link to this item:
https://hdl.handle.net/2440/58211
Type: | Conference paper |
Title: | Adoption of Personalisation Mobile Services: Evidence from Young Australians |
Author: | Rao Hill, S. Troshani, I. |
Citation: | Proceedings of the 22nd Bled eConference, 2009; pp.117-132 |
Publisher: | University of Maribor |
Publisher Place: | CD |
Issue Date: | 2009 |
ISBN: | 9789612322311 |
Conference Name: | Bled eConference (22nd : 2009 : Bled, Slovenia) |
Editor: | Swatman, P. |
Statement of Responsibility: | Sally Rao Hill, Indrit Troshani |
Abstract: | The adoption of mobile services is often studied at a generic level and limited research has addressed personalisation service adoption. This paper proposes a framework for assessing the likely success or failure of personalisation mobile services. It was found that enjoyment and usefulness are the most important factors in attracting users to adopt personalisation services. Comparing these findings with those of similar studies in the literature we suggest that predictors of mobile service adoption may vary depending on the type of services. Furthermore, explanations and predictions based on rational and intuitive models of consumer behaviour in the mobile space may be insufficient and inadequate for determining investments in novel mobile services. |
Keywords: | Mobile services personalisation consumer adoption Australia |
Rights: | Copyright status unknown |
Description (link): | http://aisel.aisnet.org/bled2009/index.html |
Published version: | http://aisel.aisnet.org/bled2009/35 |
Appears in Collections: | Aurora harvest 5 Business School publications |
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