A longitudinal study of Australian winery websites

Abstract

This paper presents the results of a study of Australian winery websites over a five-year period. The research sets out to determine if Australian winery websites have matured and increased in content and functionality since 2003. Data collected in 2003 and 2007 have been analysed to determine if Australian winery websites have significantly changed to provide more to satisfy customer requirements. The results indicate that overall more customer requirements are being met; however, Australian winery websites still have some way to go before customers will be fully satisfied.