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https://hdl.handle.net/2440/61240
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Type: | Journal article |
Title: | Mobile Data Service usage and preference: an investigation of Australian consumers |
Author: | O'Doherty, K. Rao Hill, S. Maio Mackay, M. McPherson, J. |
Citation: | International Journal of Mobile Communications, 2010; 8(1):106-127 |
Publisher: | Inderscience Publishers |
Issue Date: | 2010 |
ISSN: | 1470-949X 1741-5217 |
Statement of Responsibility: | Kieran O'Doherty, Sally Rao Hill, Marisa Maio Mackay and Jason McPherson |
Abstract: | Understanding mobile phone users' behaviour and sentiment is essential for the commercial success of mobile content and information services. This paper aims to enhance this understanding through analysing data gathered from a consumer survey. We report on a broad survey of over 6000 Australian mobile phone users, covering respondents' behaviour and preferences on a range of variables relevant to the consumption of mobile content and information services. Findings from this research inform application developers, content aggregators, content owners, mobile telecommunication companies, handset manufacturers, analysts and other industry partners and may also help to establish guidelines for telecommunication carriers and government policy makers. |
Keywords: | mobile communications MDS usage MDS preference mobile data services Australia consumer behaviour mobile content mobile phones cell phones |
Rights: | Copyright © 2010 Inderscience Enterprises Ltd. |
DOI: | 10.1504/IJMC.2010.030523 |
Published version: | http://www.metapress.com/content/2106576w7v027442/fulltext.pdf |
Appears in Collections: | Aurora harvest Business School publications |
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