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Issue Date
Title
Author(s)
1999
Country of origin perception and industrial purchase decision-making in New Zealand
Chetty, S.
;
Dzever, S.
;
Quester, P.
1998
Stategic sport marketing
Quester, P.
1998
International marketing ethics: A cross-cultural study
Quester, P.
;
Simpson, J.
1996
Country of origin effects: An Australian experiment in shelf labelling
Quester, P.
;
Marr, N.
;
Yeoh, P.
1999
A Cross-Cultural Study of Juvenile Response to Anti-Smoking Advertisements
Quester, P.
1998
Sports sponsorship management: a multinational comparative study
Quester, P.
;
Farrelly, F.
;
Burton, R.
1997
Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects
Quester, P.
1999
Facilitating IPM: the role of participatory workshops
Norton, G.
;
Adamson, D.
;
Aitken, L.
;
Bilston, L.
;
Foster, J.
;
Frank, B.
;
Harper, J.
1999
Changing public sector accountability: critiquing new directions
Parker, L.
;
Gould, G.
1996
A study of accredited and unaccredited Australian advertising agencies
Quester, P.
Discover
Author
29
Quester, P.
17
Dawson, Patrick M.
15
Parker, Lee David
11
Henderson, Scott
7
Thorne, H.
6
Farrelly, F.
6
Markovic, Martin
5
Carbone, D.
5
Gurd, Bruce
5
MacIntosh, Malcolm L.
.
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Subject
1
Centralisation
1
Country-of-origin; Labelling; Gro...
1
Host Country
1
Marketing Management
1
Mix
1
Multinational Companies
1
Sponsorship; Aided And Unaided Aw...
1
Sports sponsorship; management; d...
1
Standardisation
1
Subsidiary
.
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Date issued
21
1999
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1998
29
1997
33
1996
33
1995