Product innovation success in the Australian defence industry: an exploratory study.

Abstract

The research sought to identify product innovation success factors in the Australian defence industry. It found that innovation outcomes are shaped by the Customer-Active Paradigm (CAP), and therefore the customer's characteristics and behaviours, as well as by the characteristics and behaviours of the innovating defence companies. The conclusion from this research is that pre-conditions for Product Innovation Success do exist in Australia's defence market. These relate to the innovator, the customer and the market itself. The fact of identifying these and ascribing them different levels of importance creates a rudimentary predictive tool for innovators and policy-makers.